New Apple iMac starting at $1599.00

New processor architecture.
The Intel Core i3, i5, and i7 processors feature an advanced architecture and set new benchmarks for iMac performance.

More powerful graphics.
Advanced discrete graphics processors now come standard in every iMac — perfect for games, photos, and 3D applications.

Big LED-backlit displays.
iMac features a bright 21.5-inch or 27-inch LED-backlit display with a widescreen 16:9 aspect ratio that’s

Apple’s New MacMini
Starting from $999

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Prices start from $1249.00

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The new Aperture 3 gives you powerful yet easy-to-use tools to refine images, showcase your photography, and manage massive libraries on your Mac. It’s pro performance with iPhoto simplicity.

Final Cut Pro 7

Expanded ProRes family
ProRes is an Apple codec that allows you to edit at HD quality with SD file sizes. In addition to the original ProRes 422 and ProRes 422 (HQ) versions, Apple now offers three new ProRes versions, ranging from an efficient proxy version for use on notebook computers to a high-quality version for use in compositing.

Broad format support
Final Cut Pro 7 lets you edit natively in almost any format across the full spectrum of tape and file-based media. You can even mix and match formats and frame rates in the Timeline, including any of the five versions of Apple ProRes.

Seamless collaboration
New collaboration tools make it easy to work with clients and colleagues, whether they’re across the hall or on the other side of the world. Discuss the edit in real time with iChat Theater, instantly post video to the web, or use Final Cut Server for effortless asset sharing and automated review and approval.

Comprehensive editing tools
Work quickly using a complete set of professional editing and trimming tools, with a full range of customisation options for flexibility and control. Numerous interface improvements, including enhanced markers and tabs, help speed your work.

Incredible effects and transitions
Final Cut Pro 7 offers real-time performance for more than 150 filters and effects as well as for multistream video. New speed change tools and expanded support for Alpha transitions offer even more options. Use the SmoothCam feature to stabilise shaky shots while preserving standard camera moves.

Open, extensible architecture
Open standards such as QuickTime and FxPlug encourage interoperability with a host of third-party tools. Build a custom facilitywide solution around Final Cut Pro using its updated open, standards-based XML interchange format.

Digital cinema workflows
Featuring deeper integration with Color, Final Cut Pro 7 is ideal for digital intermediate workflows for projects shot on film, as well as cutting-edge workflows for video from high-resolution cameras such as the RED ONE. Improved relinking with Cinema Tools 4.5 allows you to produce change lists and edit lists with confidence.

Motion 4

Intuitive real-time design environment
Start animating right away with the easy-to-use tools and intuitive interface in Motion 4. You can see the results in real time as you work and adjust animation settings on the fly. Instantly set an object in motion by dragging a behaviour to the Canvas, then use the Keyframe Editor to make precise adjustments.

Effortless 3D graphics
Create motion graphics in 3D space without learning a brand-new interface. The integrated 3D multiplane environment in Motion 4 is a natural extension of familiar 2D tools. All of the Motion features, such as particles, text behaviours, motion paths and Replicator, work in the 3D environment.

Easy-to-use text and titling tools
Make the letters in a word, phrase, or sentence tumble onto the screen by adjusting a single character. Create instant sequences of numbers that count up or count down. Build editable lower thirds and other titles for use in Final Cut Pro, with regular text or animated LiveFonts. Working with text has never been easier.

Breathtaking filters and effects
Motion 4 comes with more than 120 GPU-accelerated filters and effects. And filters are just the beginning. Instantly animate mesmerizing patterns with Replicator and rapidly create smoke, fog or other dramatic effects with one of more than 200 particle presets. You can create even more effects by using a wide range of third-party FxPlug filters.

Powerful compositing
The comprehensive set of layering and masking tools in Motion 4 offers everything you need for compositing 2D and 3D graphics. Precisely adjust video clips to work with your composites by using features such as optical flow retiming, SmoothCam stabilization for shaky shots and automatic point tracking and match moving.

Soundtrack Pro 3

Powerful audio editing
A full range of professional features is at your fingertips in Soundtrack Pro, including tools designed specifically for audio post. Work fast with new navigation shortcuts in the multitrack interface and edit files with precision in the File Editor.

Innovative dialogue tools
Soundtrack Pro 3 makes it easy to craft perfect dialogue tracks. Use the Multitake Editor to record and find the best takes and tap into a variety of innovative tools to match tone and level across your entire project in just a few clicks.

Easy audio restoration
Special-purpose tools in Soundtrack Pro 3 let you repair common audio problems in seconds. Remove unwanted background noise in a few simple steps. You can also quickly identify, preview and fix audio that contains pops, clicks, hum, DC offset and more.

Sophisticated sound design
With more than 50 professional effect plug-ins and over 6000 royalty-free Foley effects, sound effects and music beds, Soundtrack Pro 3 makes it easy to design the perfect sound to enhance any project.

Automatic audio conform process
Easily synchronize your soundtrack to changes made in your video edit. If you change your picture edit in Final Cut Pro, you can use the Conform feature in Soundtrack Pro to automatically compare versions and update your multitrack audio project.

Comprehensive 5.1 surround support
Soundtrack Pro 3 gives you everything you need to create immersive 5.1 surround for your video. Whether you’re mixing an independent film or a multimillion-dollar blockbuster, creating an enveloping cinematic soundtrack has never been easier.

Flexible workflows
Tackle the most complex audio post-production tasks, with the flexibility to work the way you want. Soundtrack Pro 3 combines powerful integration with Final Cut Studio applications and seamless interchange with other audio software.

Color 1.5

Intuitive task-based interface
Color is organised into eight workspaces, or “rooms”, that are designed for specific tasks. Start with the Primary In room for basic grading, then use any other room in any order for more advanced corrections. When you’re done, output at pristine quality — now up to 4K — through the Render Queue room.

Accessible toolset
Work quickly using familiar tools, including a Timeline, colour wheels and standard scopes. Then tap into easy-to-use, specialised colour grading tools, such as the interactive 3D Color Space scope, keyframe and curve controls, custom shapes and more. You have everything you need for a full range of professional colour grading tasks.

Seamless integration with Final Cut Pro
Colour grading can now be a natural part of your workflow. Easily send an entire sequence from Final Cut Pro to Color without converting speed effects and most other advanced functions. Color 1.5 also supports RED, DPX and Cineon files at full 4K quality, making it ideal for digital cinema workflows.

Customisable colour effects and signature looks
Use a colour effect to make a scene pop, or combine effects to create a unique look for your project. Choose from 40 built-in colour effects and expand your options with third-party plug-ins. Or quickly give your project the look of a favorite film by choosing from a wide variety of Apple-designed looks, including more than 90 new options.

Compressor 3.5

Streamlined encoding and delivery
Compressor 3.5 makes encoding easy and efficient, whether you’re outputting a single file or delivering multiple files in multiple formats. With enhanced droplets and new batch templates, Compressor offers you even more ways to save time.

Industry-standard encoding
Use Compressor to create files for delivery on iPod, Apple TV, the web, mobile phones, a Blu-ray disc or a DVD. You can even create formats for broadcast servers, digital cinema workflows and more using a range of third-party plug-ins.

Pristine format conversions
Thanks to Apple’s optical flow technology, Compressor produces pristine format and standards conversions — including standards conversions for international distribution and SD to HD up-conversions.

Distributed encoding
Use the Apple Qmaster application with Compressor to distribute encoding jobs across a network of Mac systems. The QuickCluster option instantly configures clusters of available computers or even selected processor cores in a single computer.

DVD Studio Pro 4

Intuitive design environment
With DVD Studio Pro, you don’t have to be a programmer to author a DVD. Quickly build your DVD using Apple-designed templates and transitions. Or, for a custom look, just drag and drop to build sophisticated menus, connections and dynamic slideshows. You can preview and test your project in real time using the built-in DVD simulator.

Professional authoring tools
DVD Studio Pro 4 makes it easy to author a wide range of projects, from quick DVD dailies to complex commercial titles. Easily assemble the tracks for your project in a familiar timeline. Add interest by creating multiple playlists for your content, or use point-and-click scripting tools to create interactive elements like games and quizzes.

Versatile DVD mastering
Whether you burn a disc on your Mac or send a title out for replication, you can have confidence that your DVDs will play back on a wide range of set-top players and computers. You can easily add features such as copy protection flags, region coding and jacket picture art when you prepare titles for commercial distribution.

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